Author Archive

Facebook, WhatsApp Dominate Favorite Mobile Apps

Jan 21, 2016 by

By Caribbean Business on January 21, 2016 Apps have become ubiquitous in people’s daily lives, and Puerto Rico is no exception. A recent Gaither International survey found that three out of every five (60%) respondents 12 years and older in Puerto Rico used apps on their mobile phones. This translates to roughly 1.8 million people […]

Uncategorized Read more

Print newspaper readership in yearlong decline; online trending up

Jan 07, 2016

BY ROSARIO FAJARDO With the emergence of the internet and its accelerated growth, printed media has seen a decrease in usage virtually worldwide. This change hasn’t been felt as strongly in Puerto Rico, primarily because the average internet user here has remained very young and this demographic is less likely to be interested in traditional […]

Read more

Sales of Alcoholic Beverages down as Holidays Approach

Dec 17, 2015

Although the “purchase incidence” for alcoholic beverages in Puerto Rico is down, this may soon change as Christmas and New Year’s approaches and more local residents purchase beer, wine and spirits. While Gaither’s Media Brand Profiles (MBP) study reveals that the purchase incidence of alcoholic beverages hasn’t shown an increase in recent weeks, it may […]

Read more

Visits to supermarkets flat as holidays approach

Dec 10, 2015

  With the holiday season well upon Puerto Rico, family and friends often gather for lunches and dinners as part of their yearly celebrations. How are visits to chain supermarkets—specifically Econo, Amigo, Selectos, Wal- Mart, Ralph’s Food Warehouse, Mr. Special and SuperMax—doing as we approach this period? Well, not as well as expected, according to […]

Read more

Visits to retailers increasing as holiday season begins

Dec 03, 2015

The spirit is in the air; the shopping spirit, that is, according to this week’s Gaither International survey. With stable or decreasing trends since the sales & use tax was increased from 7% to 11.5% in July 2015, visits by Puerto Rico consumers to local retail groups, measured by Gaither International’s Media Brand Profiles (MBP) […]

Read more