Author Archive

Cellphone clients remain loyal

Nov 24, 2015 by

The churn rate—sometimes called attrition rate—of customers is considered one of the key challenges of cellphone-service providers. The trend for the past four years reflects that about one-fourth (23%) of mobile- phone users in Puerto Rico have been with their current service provider for less than one year, according to this week’s Gaither International survey. […]

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More people getting their shoppers ‘in-store’

Nov 12, 2015

Readership of store shoppers, also known as weekly circulars, has remained consistent in Puerto Rico during the past two years and has only decreased slightly when compared to 2013, according to this week’s Gaither International survey. This year, 54% of local respondents 12 years and older have mentioned browsing a store shopper at least once […]

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Newspaper following on social media on the rise

Nov 06, 2015

The percentage of respondents in Puerto Rico who follow at least one newspaper outlet’s social media page has been steadily increasing during the past four years, according to this week’s Gaither International survey. In fact, among the island’s total population of 3.5 million people, that trend has doubled from 8% in 2012 to 16% in […]

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Viewers of ‘telenovelas’ decreasing sharply; internet use a key factor

Nov 03, 2015

Whether it was “Yo soy Betty, la fea” or “El Clon,” soap operas—telenovelas in Spanish— have been popular for many years among TV viewers in Puerto Rico. However, the percentage of local TV watchers who list “soap operas” as one of the types of programming they have watched has been decreasing over the past three […]

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‘Self-employment’ in Puerto Rico continues upward trend

Oct 22, 2015

For the past five years, the percentage of employed respondents who consider themselves self-employed has continually increased, with men and older adults representing many of these new entrepreneurs, according to this week’s Gaither International survey. Employed respondents are those who identify their current employment situations as one of the following: full-time employee, part-time employee, private-sector […]

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