Puerto Rican adults who ‘sympathize’ with a political party decreasing

Sep 17, 2015 by

Younger groups favor NPP, older groups favor PDP The most recent survey results from Gaither International show that political-party affiliation among Puerto Rican adults is atypically low. When asked which party they “sympathize” with, almost half (48%) of all adults said they didn’t sympathize with any of them. The most mentioned party was the pro-statehood […]

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Sharp decrease in fast-food restaurant visitors in Puerto Rico

Sep 08, 2015

The percentage of people visiting a quick-service restaurant (QSR), or fast-food establishment, on an average day in Puerto Rico has been decreasing during the past two months, according to this week’s Gaither International survey. During June, about 19% of respondents ages 12 and older said they had visited a QSR during the previous day. For […]

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Among Puerto Rico residents with an opinion, a majority would favor statehood

Aug 18, 2015

Recent survey results show that among adults in Puerto Rico with an opinion on the matter, 60% want statehood for the island, according to this week’s Gaither International poll. Respondents were asked a straight “statehood yes or no” question and weren’t asked about other status options such as the present commonwealth or independence, said Gilberto […]

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Fortalezas y debilidades de las metodologías de investigación – Parte 3

Jul 22, 2015

Aun en la llamada era digital, uno de los mayores retos que enfrentamos al momento de decidirnos a realizar un estudio de mercado es qué metodología es la más adecuada para cumplir con sus metas.  A la vez que hay múltiples opciones, es importante reconocer las fortalezas y las debilidades de las principales opciones, puesto […]

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Fortalezas y debilidades de las metodologías de investigación – Parte 2

Jul 20, 2015

Uno de los mayores retos que enfrentamos al momento de decidirnos a realizar un estudio de mercado es qué metodología es la más adecuada para cumplir con sus metas.  A la vez que hay múltiples opciones, es importante reconocer las fortalezas y las debilidades de las principales opciones, puesto que ellas nos pueden ayudar o […]

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