Facebook, WhatsApp Dominate Favorite Mobile Apps

Jan 21, 2016 by

By Caribbean Business on January 21, 2016

Apps have become ubiquitous in people’s daily lives, and Puerto Rico is no exception. A recent Gaither International survey found that three out of every five (60%) respondents 12 years and older in Puerto Rico used apps on their mobile phones. This translates to roughly 1.8 million people regularly using their phones for internet-related activities.

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App use was higher among women, Gaither reported. They accounted for 59% of local app users. It was also higher among Millennials, generally defined as those with birth years ranging from the late 1980s to the early 2000s, who accounted for 37% of app users.

When asked for the five apps they use the most on their phones, the top mentioned was Facebook. In fact, almost a quarter (73%) of those who use apps mentioned the social-networking application as one of their five most used. This result is inline with recent Gaither data showing that Facebook is the most visited website by Puerto Ricans.

arte cachoA close second as their favorite app was WhatsApp, with 69% of respondents using it. YouTube rounded out the top-three with 54% of app users mentioning it as one of their most used.

The rest of the top 10 include the following: Pandora (35% of respondents), Instagram (24%), Google Maps (19%), Snapchat (16%), gaming apps (14%), mail apps (12%) and banking apps (8%).

These results are based on a poll conducted throughout December 2015 and the beginning of January, among a representative sample of 500 respondents 12 years and older.

A Caribbean Business report (Oct. 15, 2015) found that Facebook is continuing to grow among social-network users in Puerto Rico. During 2013, Facebook had already captured 81% of these users. However, during 2015, Facebook increased that percentage to 86% of the island’s social-network users.

Overall, Facebook’s daily user base in Puerto Rico has increased to about 1.25 million people—up from 1 million in 2013, Gaither reported.

Even though Facebook’s user base is older on average than that of other networks such as Instagram and Twitter, Facebook still remains dominant among teen users ages 12 to 17. Among that group, 80% said they used Facebook during the past 24 hours, 29% used Instagram and 6% Twitter.

Instagram has grown among teens from 25% in 2013, while Twitter has decreased from 10% in 2013. Among adults in general, the same trend holds true, with Instagram gaining users and Twitter losing some.

Social-network users have been growing very slowly among respondents 55 and older, which is consistent with older adults generally not considered regular online users. For example, during 2013, only 6% of them said they had used a social network during the previous 24 hours. This percentage has only increased to 9% in 2015, Gaither reported. However, Facebook has seen significant growth among that group. During 2013, 64% of them had used Facebook during the previous 24 hours. For 2015, this percentage has jumped to 76%.

Polling is conducted by Gaither International and the results are reported exclusively by Caribbean Business.

By Rosario Fajardo

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