Qualitative Research

Gaither’s Qualitative Division:

  • We have the expertise. Over 15 years of experience conducting Qualitative Research, including numerous focus groups, large panels, mystery shopper, in-depth interviews, and much more.
  • We have a roster of highly qualified and experienced moderators. Our moderating team has ample knowledge and experience working with a diverse clientele.
  • Specialized logistics team. Our client service team works hand-in-hand with the client to ensure that the highest satisfaction levels are met every time. Our team is comprised of project managers, technology specialists, in-house recruiters, catering & hosting personnel.
  • In-house Recruitment Department. A strict and rigorous screening process ensures that our recruitment falls under project specifications and blocks ‘professional participants’ from our database system.

  • Ability to host and manage Special Projects and Large Panels for a variety of fields. We have un-matched experience organizing and conducting out-of-the-box projects, for clients such as the Chamber of Food & Marketing of Puerto Rico, the Puerto Rico Tourism Company and Banco Popular, among others.

For a virtual visit of our installations, Click here.