What is the MBP
√ Media exposure of all major outlets including, alternative media, and mobile
√ Brand preferences coupled with media exposure
√ Unprecedented consumer profiles including demographics, personal finances, & living and lifestyle preferences
√ Customizable – ability to add on exclusive questions or categories through our ongoing Omnibus
Sample flexibility…
√ 80 face-to-face interviews per day among a representative sample of population aged 12 +
√ Over 30,000 interviews / yr
√ Sample may vary depending on the category
√ 25 minutes questionnaire designed by expert researchers
√ Data collected through Android tablets!
√ Database updated daily
Web-Based Results…
√ Continuous, interactive reporting
√ Robust & user friendly web-based platform
√ Real-time results (daily synchronization of interviews on to platform)
For more information contact Gaither International at (787)728-‐5757 or email mbp@gaitherinternational.com
