What is the MBP

√ Media exposure of all major outlets including, alternative media, and mobile

√ Brand preferences coupled with media exposure

√ Unprecedented consumer profiles including demographics, personal finances, & living and lifestyle preferences

√ Customizable – ability to add on exclusive questions or categories through our ongoing Omnibus

Sample flexibility…

√ 80 face-to-face interviews per day among a representative sample of population aged 12 +

√ Over 30,000 interviews / yr

√ Sample may vary depending on the category

√ 25 minutes questionnaire designed by expert researchers

√ Data collected through Android tablets!

√ Database updated daily

√ Continuous, interactive reporting

√ Robust & user friendly web-based platform

√ Real-time results (daily synchronization of interviews on to platform)

For more information contact Gaither International at (787)728-‐5757 or email mbp@gaitherinternational.com